I started DoBetterUX in 2019 with a simple belief — that good design, done with intention, could genuinely change how businesses think and how people experience the world.
What began as a boutique studio quickly became something more personal. A space where I could show up fully — as a designer, a strategist, a thinking partner — for founders and corporate teams who were ready to build things that actually mattered. Some of those relationships turned into multi-year partnerships. Some turned into friendships. All of them taught me something.
Seven years later, I'm proud of what DoBetterUX became. It wasn't just a business — it was proof that you could do serious, senior-level work on your own terms, lean and deliberate, without sacrificing quality or depth.
Since 2019, I worked with corporate teams and startup operators as a design lead and embedded strategic partner. I ran design thinking workshops, shaped product strategies, built design systems, and helped teams navigate digital transformation — often in markets where that kind of work was still finding its footing.
Every engagement sharpened me. Every client trusted me with something that mattered to them. I don't take that lightly.
From 2026, my full focus is Foundry One Group — the next evolution of everything I've been building toward. I'm still honoring commitments to a select group of existing clients, but I'm no longer taking on new engagements under the DoBetterUX name.
This isn't an ending so much as a graduation. And I'm excited about what's on the other side.
If you'd like to continue working with me, or you're coming across my work for the first time, here's where to find me:
If you're an early-stage founder looking for a hands-on studio partner or co-founder to build with, that's where I'm focused now.
varimahenry.comFoundry One Group is open to investors who believe in what a vertically integrated venture studio can do. I'd love to connect.
Foundry One GroupMy blog, podcast, and newsletter covering startups, products, and scalable systems — where I think out loud about everything I'm building toward.
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